Opposition Research

An election is a choice. Opposition research allows you to communicate why you are the best choice. A thorough understanding of your opponent’s weaknesses and strengths will prepare you for possible attacks. It will also equip you with the tools to respond with your own. 

Our researchers scour legal and financial records, political records, media outlets, and other public records ranging from voting histories to rhetorical statements. The research book created by SMV will serve as a “campaign playbook” for your senior campaign staff, providing the necessary research for message testing by pollsters, and supplying the ammunition for media consultants to implement your campaign plan.

Vulnerability Assessments

Knowing who your opponent is, and who you are as a candidate, are vital to your campaign. A thorough understanding of your opponent’s weaknesses and strengths is important, but it is equally important that you are aware of your own potential problems.

Knowing your vulnerabilities will prepare you for possible attacks and equip you with the tools to respond with your own.