Digital Communications
Show Me Victories (SMV) is an experienced communications and digital media agency focused on public communications. SMV provides organizations with a unified positive brand across all forms of communications, including social media platforms, digital advertising, email services, and text messaging services. SMV currently manages the social media accounts of over four-dozen organizations.
SMV has extensive organizing experience and specializes in communications for labor union organizations, political campaigns, non-profits, and progressive advocacy groups. Our team has the capability and flexibility to provide strategically tested messaging. We also place digital advertising to focus on a targeted audience, garnering their attention and translating that attention into taking action.
Our team is unique as we provide not only the experience of digital experts but those of communication experts from a variety of backgrounds with decades of combined experience.
SMV currently manages the social media accounts of over four-dozen organizations. We currently or have managed social media accounts in a variety of sectors including political campaigns, national labor unions, statewide labor unions, local labor unions, non-profit organizations, coalition/community groups, civic leaders, elected officials, utilities, and law firms. Our team focuses on a personal relationship with our clients to improve their social media from the very first day. Social media is a key component to any communications plan and without it, you are missing out on thousands of potential advocates.
We build the online foundation for our clients by first incorporating proven evidence-based practices to organically grow your audience. These practices include posting content on a regular basis, using content that is best received by our target audience, and posting graphically appealing messages.
The effectiveness of our social media strategies is laid out in weekly analytic reports we send to our clients. While reports are disseminated weekly, the accounts we run are monitored daily, and most often hourly, to determine the effectiveness of our posts.
It is not okay just to have social media accounts but you must be managing them right and posting engaging content on a regular basis.
SMV has experience running targeted digital ads with budgets of over one million dollars to communications plans that only have a couple of hundred dollars to spend. Whether the budget is big or small it is key to target your advertising dollars to persuade and inform like-minded supporters. Digital advertising in political campaigns has grown over 700% in the past several election cycles. Digital ad spending should never be an afterthought, rather part of any successful communications plan.
SMV has experience not only running targeted digital ads for political campaigns but has also been successful in other realms such as non-profit fundraisers, non-profit advocacy campaigns, labor union organizing campaigns, civic engagement campaigns, political pressure campaigns – among others. This experience aids our team in developing a winning strategy based not just on industry best practices but also real-world experience.
Our team knows that with any successful communications strategy, there will be a paid component. The paid component can include but not be limited to social media advertising, geotracking advertising, pre-roll advertising, OTT (Over-the-Top) advertising, and banner advertising.
SMV’s digital department also has consulted, created and managed television advertising campaigns. Traditional television is not just traditional television anymore. With thousands of users consuming traditional cable in different ways it is important that any broadcast and cable campaign keep in mind the changing nature of how people are consuming television.
Our team provides our clients with ad creation and consulting depending on the level of the product to best suit their goals. SMV has purchased over a million dollars in television advertising in just the past year. These placements were worked in conjunction with a robust digital strategy. While the landscape is changing daily, our team keeps up with best practices in the industry and also uses our experience to drive strategy in placing and creating advertising.